Archives for October 29, 2019

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Hard seltzer storms the light beer fortress

Guest podcast: Rabobank Liquid Assets

Hard seltzer storms the light beer fortress

By Rabobank

Hard seltzer brands like White Claw and Truly have stormed onto the scene: injecting growth, excitement, and more than a little anxiety into the struggling US beer industry. Can big brewers win marketshare from 'big seltzer' with their own brands? This...

Bud Light seltzer to lead AB InBev’s charge in the category

Bud Light seltzer to lead AB InBev’s charge in the category

By Rachel Arthur

The meteoric rise of hard seltzer in the US has drawn comparisons to the rise of craft. But there’s one key difference: seltzer will be a ‘game of big brands’ and beverage giants like AB InBev are perfectly positioned to play in the category, according...

Aluminum cups for concessions launch in US sport stadiums

Aluminum cups for concessions launch in US sport stadiums

By Beth Newhart

International packaging company Ball Corporation is bringing its recyclable aluminum cups to the Pepsi Center in Denver this fall, as an alternative to single use paper and plastic used for beer and soft drinks.