Session wine: US wine brand Saturday Session taps into the casual wine revolution
The low alcohol movement is spurring a new category: session wine. Saturday Session’s 5.5% ABV cans hope to make wine more accessible in daytime drinking occasions.
Archives for October 31, 2019
Two Roots bets on alcohol-free IPAs: Brands have 'finally figured out the taste'
After taking on the US cannabis industry with THC and CBD infused beer-like beverages, Two Roots Brewing has now leveraged its alcohol-removed beer formula for the low-to-no alcohol space.
How to build a powerful brand in the low and no alcohol category
The low and no alcohol category is still very young: and as a result brand loyalty is weak. The challenge for brands is to attract and maintain consumers: but there's also an opportunity to build brand loyalty and become a defining brand in the category.
Hoegaarden rolls out non-alcoholic beer to the US
Hoegaarden’s non-alcoholic beer is expanding beyond Europe: with pilots in Rochester and Philadelphia in the US currently under way. While Europe has been leading the low and no ABV beer category, Anheuser-Busch believes the US will catch up.
Social media conversations on low and no alcohol drinking grow 80%
Consumer interest in the low and no alcohol category is growing: and this is illustrated by a rise in social media conversations which have risen by more than 80%, according to US consumer analytics company Social Standards.
Berlin Packaging Europe strengthens plastic offering with acquisition
Berlin Packaging will acquire Novio Packaging Group in the Netherlands expanding its northern Europe footprint and strengthening its plastic offering.
Molson Coors moves North American HQ to Chicago, cuts up to 500 jobs
Third quarter results for Molson Coors Brewing Company this week revealed major restructuring plans for its North American business. Relocations and job cuts will occur in order to ‘revitalize’ the company.