Archives for December 6, 2019

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PepsiCo launches 2020 accelerator program

PepsiCo launches 2020 accelerator program

By Rachel Arthur

PepsiCo has launched its second PepsiCo Greenhouse accelerator program in North America: calling for applications from start-ups which are at the forefront of transformative trends.

'Premium level' RTD shots find new footing on-premise in Japan

'Premium level' RTD shots find new footing on-premise in Japan

By Beth Newhart

New York-based LIQS Cocktail Shots is taking its growth international with November’s launch into Japan. Its lines of liquor-based and wine-based shots build their audience first on-premise at concerts, stadiums and festivals.

What does the future of gifting look like in the spirits industry?

What does the future of gifting look like in the spirits industry?

By Leyton Hardwick, founder and creative director, Drink Works

The festive season is a key trading period for spirits. And branded gift packs in particular are proving to be a major area of innovation, thanks to technological advances and heightened creativity, writes Leyton Hardwick of design agency Drink Works in...