Corona Hard Seltzer to launch with $40m marketing push
Constellation Brands will put a $40m marketing budget behind the spring launch of Corona Hard Seltzer: its biggest-ever single brand investment.
Archives for January 9, 2020
AB InBev to brew beer with renewable electricity in Europe
AB InBev has signed a deal with global renewable energy developer, BayWa r.e., to purchase 100% renewable electricity for its European brewing operations. It is the largest Pan-European corporate solar power deal ever made: covering AB InBev’s 14...
Australia’s wine sector pulls together during bushfire crisis: ‘In some areas, wineries have suffered devastating damage’
Around 1,500 hectares of vineyards fall within areas affected by bushfires in Australia, according to Wine Australia: but it warns that it will be several weeks before it can get a real picture of the impact.