Archives for May 25, 2020

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Pepsi goes local in China: Osmanthus-flavoured drink first to tap local culture and comfort

25-May-2020

By Guan Yu Lim

PepsiCo is putting local culture and comfort at the heart of its NPD strategy in China with the launch of its first domestic market-inspired launch – an Osmanthus-flavoured soft drink.

COVID-19 and beer: Heineken, Tiger reveal online sales surge and NPD focus amid pandemic

25-May-2020

By Pearly Neo

Heineken and Tiger Beer have taken measures to revise marketing strategies and double-down on product innovation after seeing online sales surge after the COVID-19 pandemic outbreak hit on-trade consumption.