Archives for July 29, 2020

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SHIFT20: Challenges could mar CPG companies’ goals to make 100% of packaging reusable, recyclable or compostable by 2025

29-Jul-2020

By Elizabeth Crawford

Food and beverage brands with ambitious sustainability goals to create more packaging with post-consumer materials face significant challenges, including supply shortages due to limitations of the fractured US recycling system, increased competition for...

Raspberry ripple: AB InBev to roll out Hoegaarden Rosee rebranding in Thailand amid success with female consumers

29-Jul-2020

By Pearly Neo

Global beer giant AB InBev is rebranding flagship pink beer Hoegaarden rosée in Thailand for the first time on August 1, with the aim of accentuating its key ingredient, raspberry, and enhancing appeal with its main target female demographic.