Archives for August 10, 2020

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Sparkling maple water brand Sapsucker eyes US launch: 'We strongly feel we’ve cracked the code to building the category'

10-Aug-2020

By Mary Ellen Shoup

Sapsucker, an organic carbonated maple water brand based in Canada, is planning a 2021 launch into the US market where COO Ryan Klein believes there is a significant opportunity to build the tree water category.

Heineken: 'In this very volatile world, the Heineken brand is again demonstrating its strength'

10-Aug-2020

By Rachel Arthur

Consumers are turning back to brands they know and trust as a result of the coronavirus pandemic - and that’s particularly true for brand Heineken, says the brewer.

New Ingredion starches support simpler labels

10-Aug-2020

By Jim Cornall

Ingredion has launched new Novation Indulge 3620 and 3820 starches to meet consumers’ demand for clean and healthy eating while providing sensory attributes like smoothness, creaminess and a rich mouthfeel.