EU soft drinks achieve 14.6% reduction in added sugars
Europe’s soft drinks industry has reduced added sugars in drinks by an average of 14.6% between 2015 and 2019; contributing to a reduction of 26% since 2000.
Archives for November 17, 2020
What's hitting the shelves? New beverage launches
From Pepsi Apple Pie cola to 'coffee cordial', we take a look at some of the new products hitting the shelves around the globe this month.
Vodka and gin cocktails can conquer Christmas, says Bacardi
Bacardi believes people will throw out the festive rule book this year and mix up their drinks choices: with over a third (38%) of people it recently surveyed looking forward to embracing ‘more modern’ Christmas customs.
A future of fizz or going flat? The soft drinks industry post-2020
The soft drinks category has been working through a challenging year. Danielle Jackson, strategic planner at UK brand activation marketing agency ZEAL Creative, asks what lessons the industry can learn and take into 2021.