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Embracing disruption: Five strategies alcohol brands are using to stay ahead

Embracing disruption: Five strategies alcohol brands are using to stay ahead

By Stephen Firth, Senior Partner, Vivaldi London

Brands which copy successful innovations will forever be playing catch up. Instead, they should understand why an innovation has succeeded and use those insights to carve out their own path, writes Stephen Firth, senior partner, Vivaldi London, in this...