News & Analysis for the Beverage Industry
Drinks which uplift, energize, and offer shoppers a treat are among those that can help retailers grab their share of more than £1bn ($1.36bn) in the UK’s soft drinks category over the next five years, says Suntory Beverage & Food GB&I.
Successfully meeting rising demand for “functional benefits” goes beyond adding on-trend ingredients with health properties to line-extensions or new products – it also requires brands to navigate a “two-way street” with consumers to balance education...
From hard seltzer lemonades to CBD beverages, we take a look at some of the new products hitting the shelves around the globe.