News & Analysis for the Beverage Industry
Cider producer Sandford Orchards has invested £1.2m into expanding its bottling and canning capabilities and implementing a new branding strategy ahead of launching new vintage ciders next month.
Uber Technologies will acquire US e-commerce alcohol marketplace Drizly for $1.1bn, which will see the service join the Uber Eats app as well as maintaining a separate Drizly platform.
This year, marketing options for Dry January were a lot more limited than in previous years. But that didn't stop brands being creative. Ed Brown of YesMore drinks marketing agency takes a look at some of the campaigns.