Archives for February 9, 2021

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Six steps for developing your own drinks brand

Six steps for developing your own drinks brand

By Richard Horwell, Brand Relations

Many people have an idea for a new range of drinks. However, starting a beverage company isn’t easy. Richard Horwell from marketing and branding company Brand Relations looks at six areas entrepreneurs need to consider.

Coke launches 100% rPET bottles in the US

Coke launches 100% rPET bottles in the US

By Rachel Arthur

Trademark Coca-Cola will roll out 100% rPET bottles in a 13.2oz size across the US this summer, following the launch of the bottles in select states this month.