Digital will keep drinks flowing in 2021
Are virtual experiences a second best or a new premium? What's next for D2C after a pandemic boom? Jon Reay, founder and CEO of Rewrite Digital, shares four key insights in this guest article.
Archives for March 15, 2021
What's hitting the shelves? New product launches
From cola to caffeinated water, we take a look at some of the new products hitting the shelves around the globe.
How beverage brands can better engage Millennials and Gen Z
Often called “industry killers” by the mainstream media, Millennials and Gen Zers of legal age are drinking less alcohol than any generation before them. Jin Kim, CEO of Creative Digital Agency, explores how to reach these cohorts in this guest article.
Novax acquires Ulrick & Short
Swedish investment company Novax has acquired a majority stake in Ulrick & Short, a UK producer of sustainable and healthier 'clean label' food and food ingredients.
The power of competitive collaboration
It might sound counterintuitive, but working together with your competitors is the best way to grow your brand, says Adrian Lugg, founder and MD of Hop Hut Marketing, in this guest article.
Heineken launches hard seltzer Pure Piraña across Europe
Heineken’s Pure Piraña hard seltzer is launching in Europe, following a successful trial in Mexico and New Zealand.