News & Analysis for the Beverage Industry
PepsiCo is exploring personalized options with big-hitter Gatorade; while Coca-Cola is backing up-and-coming premium sports drink BodyArmor. How are the two beverage giants navigating the sports drinks category?
Over the past decades, the sports beverage industry has witnessed significant growth. Yet misinformation also surrounds these products. Dr Adam Carey, chairman of the European Specialist Sports Nutrition Alliance (ESSNA), looks at some of these myths and...
Natural mineral water brand evian has launched evian+, a drink enriched with magnesium and zinc.
Natural performance beverage company Cheribundi has launched a reimagined performance line and expanded US retail distribution in an effort to promote its brand in the mainstream.
It’s no secret that hard seltzers are a massive US success story: but part of the excitement around the category is the continued potential for the future. “It’s not just the current size of the category, which is attention grabbing enough, but the fact...
The ABV threshold at which kombucha switches from a non-alcoholic beverage to what is effectively 'beer' for tax purposes is currently set at 0.5%. The KOMBUCHA Act, reintroduced to Congress by Representative Earl Blumenauer (D-OR-3) and Senator Ron...