Archives for April 5, 2021

100% recycled ocean-bound plastic: ZenWTR attracts clutch of celebrity investors

ZenWTR – an alkaline water brand seeking to stand out in the premium bottled water segment with 100% recycled PET bottles made with certified ‘ocean bound’ plastic – has attracted a star-studded line of investors from Jessica Chastain to Khloé Kardashian.

The evolving beverage industry

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By 2026, Gen Z and Millennials, will make up the largest consumer group in the US, at 46%. Well-informed about sustainably, they want to align with brands who are innovating to make positive change.