News & Analysis for the Beverage Industry
PepsiCo's Gatorade is rolling out its newest brand, Gatorlyte, featuring a five-electrolyte blend to promote "rapid rehydration" and give athletes another option to fuel their workout, said Gatorade's head of brand strategy, Carolyn Braff.
Constellation Brands has acquired a minority stake in US rosé brand, La Fête du Rosé.
From nitro hard teas to instant iced coffees, we take a look at some of the new products hitting the shelves around the globe.
With a focus on upcycling and creating a sustainable supply chain, Riff Cold Brewed has conceptualised a ready-to-drink (RTD), carbon-neutral, plant-based offering that hails as the latest in clean caffeine.
From e-commerce to lower alcohol products, Jamie Williams, managing partner at London advertising agency isobel, explores five post-COVID trends to watch in the wine industry.