Archives for June 4, 2021

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How the 'less but better' drinking trend promises to disrupt food NPD

04-Jun-2021

By Oliver Morrison

The trend of people consuming 'less but better' in their homes opens up exciting innovation opportunities for food NPD and products that pair well with beer and other alcohol, say firms.

Coca-Cola: Brands with heavy or perishable items can still leverage e-commerce

04-Jun-2021

By Elizabeth Crawford

Brands with heavy, bulky and perishable products that are difficult or expensive to ship direct-to-consumer need not write-off e-commerce as cost prohibitive or lag behind competitors in other consumer categories when it comes to online sales...