News & Analysis for the Beverage Industry
If you took the best of Bai, the best of Vitaminwater, and the best of Gatorade, and made it organic, you would have ROAR, says CEO Alex Galindez, who is applying a new distribution and marketing playbook to the five-year-old brand.
Olipop – a functional beverage brand forging new territory in the soda category with 9g fiber per can – is on course to more than triple revenues this year vs 2020, says co-founder Ben Goodwin, who launched the brand with David Lester in late 2018.
This week, the UK’s advertising watchdog has pulled up four hard seltzers for making - or simply implying - health or nutritional claims on their products. So how should such brands navigate this territory?