World’s only potato-based dairy alternative unveiled
Swedish-based food start-up Veg of Lund has teamed up with Professor Eva Tornberg at Lund University to introduce a plant milk made with the humble potato.
Archives for July 23, 2021
IFT FIRST: Consumer priorities continue to shift to prioritize convenience and a balance of healthy and fun, says Mintel
Consumers’ intense focus on healthy eating and immunity-boosting foods is beginning to wane as more people become vaccinated, creating space for more indulgence and a back-to-basics approach to food, according to Mintel data.
Beyond immunity: What 'superpowers' do today’s consumers want from their beverages?
The pandemic has propelled immunity to the top of the functional beverage agenda. But that doesn’t mean interest in other functional beverages has disappeared. We ask the experts what trends are bubbling away beneath the pandemic headlines – and will...
Is immunity really the top functional choice for consumers in a pandemic era?
It sounds pretty logical – the pandemic has prompted increased interest in immunity across F&B. But is it really top dog in the world of functional beverages – or are there other claims consumers are more interested in?
Functional waters: Ready for a post-pandemic rebound?
UK functional water sales were hit by the pandemic in 2020: but are predicted to rise consistently over the next five years. But the rebound is not necessarily going to be a straight-forward return to pre-pandemic times: with a shifting market and new...
Euromonitor Immunity Report: How to appeal to the holistic health shopper
As consumers search for holistic and natural ways to improve their immunity, Euromonitor has published a new white paper examining how brands can appeal in a competitive and confusing market.