News & Analysis for the Beverage Industry
Monster Beverage Corporation will acquire CANarchy Craft Brewery Collective LLC, a craft beer and hard seltzer company for $330m, providing a springboard for the energy drink giant into the alcoholic beverage category.
The no and low alcohol category continues to outperform full-alcohol and is increasing its share of the total beverage alcohol market, according to new research from IWSR.
The pandemic has left a “lasting impression on consumer behaviour, particularly in relation to food and beverage choices”, reckons Innova Market Insights, which has revealed personal health and the environment as its top trends of 2022.