Archives for March 23, 2022

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Hard seltzer brand claims carbon negative ‘world first’

Hard seltzer brand claims carbon negative ‘world first’

By Oliver Morrison

Premium British hard seltzer brand SERVED claims it has become the ‘world’s first’ carbon negative hard seltzer brand to introduce carbon footprint labelling which it will roll out across its range from next month.

Scraping social media for hot beverage trends

Scraping social media for hot beverage trends

By Oliver Morrison

Love them or loath them, social media platforms such as TikTok and Instagram offer fertile ground where brands can spot quickly emerging food and beverage trends that can guide product development.

The reformulation journey: How Suntory has reduced sugar in its drinks

The reformulation journey: How Suntory has reduced sugar in its drinks

By Nicola Pegg, Director of Research and Development at Suntory Beverage & Food GB&I

Coming into force this October, new HFSS legislation is considered the most significant change to the food and drink industry in decades, but how can businesses use the upcoming milestone as an opportunity for brand innovation? Nicola Pegg, Director of...

New tech in sugar reduction

New tech in sugar reduction

By Rachel Arthur

We take a look at some of the latest developments in sugar reduction technology.

Fat, salt and sugar reduction policies and their impact on sports drinks

Guest article

Fat, salt and sugar reduction policies and their impact on sports drinks

By Andrea Solana, Whitehouse Communications

On-going policy efforts to tackle high amounts of fat, salt and sugar in foods and drinks in the EU and the UK are a step in the right direction to ensure a healthy food environment and tackle skyrocketing obesity levels. But a nuanced approach that...

Carlsberg’s four pillars for portfolio growth

Carlsberg’s four pillars for portfolio growth

By Rachel Arthur

Carlsberg has set out its strategy for portfolio growth over four key categories: continuing its focus on premium and super-premium products but also setting out new ambitions to expand in products beyond beer such as hard seltzer and RTDs.