Private labels to stay ‘formidable competitors’ to the brands, believes IRI
Private label loyalists (shoppers that buy them over 75% of the time) now equal those of national brands in all key European markets, claims fresh IRI data.
Private label loyalists (shoppers that buy them over 75% of the time) now equal those of national brands in all key European markets, claims fresh IRI data.
Global F&B giant PepsiCo is on the hunt for novel sustainability technology in the food and beverage sector to complement its business within the Middle Eastern region, with plans to look at other markets including Asia Pacific in the future as well.