Archives for May 20, 2022

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Form AND function: The reasons behind the functional ingredient beverage trend

Form AND function: The reasons behind the functional ingredient beverage trend

By Miriam Konz, EVP corporate strategy and innovation, AMC Global

To truly leverage the functional ingredient trend, you’ll need a deep understanding of the 'why' behind consumer choices. Miriam Konz, SVP of corporate strategy and innovation at AMC Global, takes a look at some of the overarching factors.

Tracking health and wellness: The latest consumer trends in soft drinks

Tracking health and wellness: The latest consumer trends in soft drinks

By Rachel Arthur

On a macro level, health and wellness is as important than ever. Yet there are many facets to this: do consumers want sugar or sweeteners or are they more concerned about functional benefits or clean label ingredients? Soft drink company Britvic puts the...