Archives for June 23, 2022

Coca-Cola Co. leverages ‘intelligent experimentation’ to land ‘epic’ innovation

While The Coca-Cola Co.’s tolerance for underperforming brands and product launches that miss the mark has dropped dramatically in recent years, its appetite for “intelligent experimentation” has increased – underscoring the need for a structured yet...

Flavored spirits: a big commercial opportunity - or could there be a catch?

Flavored spirits add a new dimension to the category - but could there be a catch? Mike Spurling, co-founder of drinks consultancy Barfly, looks at the category.

Dairy

Mars hits milk drink category with M&M’s Brownie flavour

Mars Chocolate, Drinks and Treats (MCD&T) has created a new M&M’s Brownie Milk drink for British consumers.