News & Analysis for the Beverage Industry
Functional beverage brand Recess (tagline: ‘We canned a feeling’) has picked up a flurry of new accounts for its magnesium- and adaptogen-infused Recess Mood sparkling beverage line, and predicts it will increase distribution from 4,000 to 8,000 stores...
With most consumers now horrified by excess plastic packaging, supermarket giant Tesco has scrapped multipacks completely for its own label drinks. Does this signal the beginning of the end for the multipack format?
The clean label concept involves making use of as few ingredients as possible that consumers recognize as wholesome and natural. But today, clean also means green, highlighting opportunities for ingredients and products that can deliver on that ‘better...
From tequila seltzer to premium vodka, we take a look at some of the new beverages launching around the globe.
South Korea is looking to upgrade the local traditional liquor sector from both a regulatory and marketing perspective in order to better capitalise on the Korean Hallyu wave.