What's hitting the shelves? New beverage launches
From energy drinks to whisky-infused beer, we take a look at some of the new products launching around the globe.
Archives for October 17, 2022
Pernod Ricard increases stake in Sovereign Brands
Pernod Ricard will ‘significantly increase’ its minority stake in Sovereign Brands’ portfolio of super premium wine and spirits brands in the US.
Innovating beyond flavours: Johnnie Walker pegs digitalisation, globalisation and sustainability as key post-Covid alcohol trends
Johnnie Walker believes that post-COVID-19 innovation within the alcohol industry now needs to move beyond flavour variation and to focus more on digitalisation, globalisation and sustainability aspects to satisfy consumer demands.