How brand homes keep the spirits industry thriving in bourbon country
Bourbon distilleries are investing in visitor experiences - but what's the ROI? Gloria Chow, senior strategist at New York design agency Imagination, addresses the question.
Archives for February 14, 2023
Scotch whisky exports reach new high
Post-pandemic restocking, the return of Global Travel Retail and premiumization trends all helped global exports of Scotch whisky reach £6.2bn ($7.6bn) in 2022.
Festive fanfare: Asahi Super Dry pushes striking packaging as key touchpoint to connect with consumers in APAC region
Beer giant Asahi has highlighted the importance of utilising striking packaging to connect with consumers in the APAC region, particularly in times of festivity when many beverage brands are competing to stand out on retail shelves.