News & Analysis for the Beverage Industry
Developing sharp and effective messaging through loyalty programs can effectively strengthen consumer engagement and loyalty at a time when 65% of consumers are concerned about inflation, according to 84.51°’s recent Inflation Special Report.
News
Drinks giant Britvic has invested £8m into its London factory to improve energy efficiency and cut carbon emissions by 50%.
Keep your eye on low and no alcohol, writes Lee Geraghty of jump!, a London and Dublin innovation agency, in this guest article.
Bacardi, PepsiCo and Britvic are among the companies welcoming new faces to top jobs.
The Coca-Cola Company has selected Webster, New York as its preferred location for a new $650m production facility for ultra-filtered milk fairlife.
Residents in Oakland, California have bought fewer sugary beverages since a local soda tax went into effect, says a study from UC San Francisco. The study also found savings in health care costs and compared them to other public health policies.
Larger than expected harvests in Europe helped balance out the impact of drought and heat waves, with 2022 worldwide wine production dipping 1% compared to the year before.