News & Analysis for the Beverage Industry
Functional beverage brands could be forgiven for focusing on functionality over flavor – but they do so at their peril. Flavor has an important role to play in attracting consumers to the category and keeping them interested in the long term.
News
Lurgan, Northern Ireland-based Classic Mineral Water invests £3.4m in developing a third bottling line as it extends its reach into the own-label market and creates 16 new jobs.
Sapporo Breweries and IBM Japan have jointly established an artificial intelligence (AI) system that significantly reduces the time and cost of new product development, and which is poised to play a key role in the alcohol firm’s future innovations.