Archives for July 28, 2023

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Kraft Heinz perks up Maxwell House brand with instant cold coffee, tees up brand revamp

28-Jul-2023

By Ryan Daily

Kraft Heinz is stirring up its 130-year-old Maxwell House brand with new cold beverage innovation in the instant-coffee segment and a new look and feel to hit store shelves in 2024, the company’s director of coffee innovation and white space for North...

'World’s first’ energy drink developed by artificial intelligence

28-Jul-2023

By Flora Southey

In Hungary, a beverage manufacturer claims to have produced the 'world’s first’ energy drink completely designed by AI.

Britvic makes iced coffee and energy drink acquisitions

28-Jul-2023

By Rachel Arthur

UK soft drinks company Britvic has announced two acquisitions this week: acquiring Jimmy’s Iced Coffee in the UK and the Extra Power energy brand in Brazil.