Bacardi acquires super-premium artisanal mezcal brand
Bacardi Limited has become the sole owner of ILEGAL Mezcal: accelerating its growth in the super-premium mezcal category.
Archives for September 11, 2023
Molson Coors increases investment in ZOA Energy: ‘We think ZOA is poised to be the next big energy drink brand’
Molson Coors Beverage Company will expand its partnership with ZOA Energy: an energy drink brand co-founded by Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi and John Shulman.
Agave: Sweetening Lives with Health & Sustainability
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SweetRight® agave is certified organic, non-GMO and has a low glycemic index. With its clean, sustainably sourced sweetness, it can help enhance your brand’s story.
Pack Expo Las Vegas: What to look out for at the show's biggest ever event
PACK EXPO Las Vegas promises the largest show in its history: featuring more than 2,000 exhibitors across nearly 1 million square feet of exhibit space. Here's some of the innovations and events to look out for if you're there this week.
More than the Real Thing: Chinese consumers want emotion and culture, not just drinks - Coca-Cola
Product innovation, technology and data alone are no longer sufficient to make strides in the China beverage sector with consumers increasingly wanting ‘emotion and culture’ alongside their drinks, claims Coca-Cola.