News & Analysis for the Beverage Industry
England currently considers an ‘alcohol-free’ drink as one containing less than 0.05% ABV – differing from a number of other countries that use 0.5% ABV as the definition. A public consultation is now seeking views on whether to raise the threshold for...
Beam Suntory will establish its own route-to-market strategy in France with the launch of Beam Suntory France in January 2024: with a team across sales, marketing and corporate functions supporting the in-market commercial business.
Exclusive and limited-edition packaging designs coupled with ongoing government support have been cited as two key factors behind the rapid and relentless growth of the Japanese whiskey sector.