Archives for November 2, 2023

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How brands can rethink the single use plastic water bottle

How brands can rethink the single use plastic water bottle

By Kathryn Jubrail, Partner, Mother Design

The challenges for plastic water bottles are clear: their environmental impact is leading to a consumer backlash and even potential regulatory restrictions. But the future isn’t about a few brands moving into alternative packaging formats: it’s about...

The anti-energy drinks trend: Who will be the Red Bull of relaxation?

The anti-energy drinks trend: Who will be the Red Bull of relaxation?

By Olivia Brown

There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the...