News & Analysis for the Beverage Industry
Once a soda giant, Coca-Cola has evolved its portfolio into categories that would once have been unimaginable for company (take, for example, RTD alcohol or AI-generated flavors). So how does the company steer its innovation efforts towards success?
The US and EU have agreed to extend the suspension of tariffs relating to the steel and aluminum industries until March 2025: good news for American Whiskey.
Fruit has been used for sweetness in Europe since before we even knew about refined sugar. It’s still in widespread use as the basis for sweeteners.
Tesco is ordering in extra stock to accommodate demand for low and no alcohol drinks this Christmas: as it predicts a record season for the category in the UK.