News & Analysis for the Beverage Industry
PepsiCo is using Rockstar Energy as the core of its energy-drink strategy, while leveraging its partnership with Celsius to tap into leading consumer trends, Fabiola Torres, GM & CMO, SVP Energy Category at PepsiCo, told FoodNavigator-USA.
The Gen Z-oriented coffee brand Chamberlain Coffee released Salted Caramel and Mocha oatmilk lattes last month to “appeal to those that like a sweeter coffee and prefer oats as their top choice of milk,” Christopher Gallant, CEO, told FoodNavigator-USA.
Consumer confusion over how best to reduce sugar in one’s diet persists. Are they still looking for ‘zero added sugar’ in sweet drinks? Regulatory and ingredients experts weigh in.
It's January: which means the spotlight is on the low/no alcohol category. From non-alcoholic sparkling magnums to alcohol-free IPAs, we take a look at some of the new beverages launching in the sector this month.
Profile series: Innovators in the low/no alcohol industry
Throughout January, this series will profile some of the movers and shakers in the booming low/no alcohol industry. Today: Paul Beavis, CEO of premium alcohol-free sparkling wine Wild Idol, tells us how the brand has built up listings in upmarket...