Profile series: Innovators in low/no alcohol
My Drynuary: ‘January presents the perfect opportunity for sober-curious consumers to explore the fantastic array of non-alc products out there’
In 2021, Canadian craft brewery Philips Brewing & Malting Co. made the move into the non-alcoholic category with the launch of iOTA. It sees January as the perfect month to help consumers explore the growing choice in the category.