What's hitting the shelves? New beverage launches - from sparkling water to cider
From sparkling water to cider, we take a look at some of the new beverages launching around the globe this month.
Archives for January 24, 2024
Conserve capital or invest? Atomo Coffee doubles down with new facility
Seattle-based coffee startup Atomo Coffee is a couple of months away from launching its new manufacturing facility to scale production of its espresso, created with upcycled ingredients and no coffee beans, as the company double downs on its ambition...
How GT’s Living Foods is leveraging social media to inform kombucha innovation
GT’s Living Foods is leveraging social-media to find new SYNERGY kombucha flavors, as the brand revamps its strategy to better engage with consumers about the importance of gut-health, the brand’s director of social media marketing, Sam Ayers, told...
Why has beverage weathered inflation better than food?
Inflation in recent years has impacted nearly everyone, with rising prices putting a strain on the cost of living. However, according to a new report, food is being hit harder than most sectors, at least in the UK, while beverage seems to have escaped a...
Celsius teams up with PepsiCo & Suntory to expand international distribution in Canada, UK & Ireland
Celsius has inked two distribution deals to expand the reach of its energy drink: extending a partnership with PepsiCo to take in the Canadian market and teaming up with Suntory for the brand in the UK and Ireland.
From Horchata latte to Snickers coffee: Keurig Dr Pepper's flavored coffee strategy
Collaborations with Snickers, Twix and Milky Way have helped Keurig Dr Pepper find a winning strategy for flavored coffee: combining its expertise in coffee with imaginative flavors and the brand equity of some of America's best-loved indulgent brands.