News & Analysis for the Beverage Industry
PespiCo’s flagship energy drink – Rockstar Energy – is out with a new functional mushroom-infused beverage line called Focus, designed to provide an energy and mental boost, Danielle Barbaro, VP of PepsiCo North America Beverages R&D, told FoodNavigator-USA.
Over the last five years, Scotch whisky has remained resilient against challenges such as retaliatory tariffs, a global pandemic and knock-on economic pressures, says the Scotch Whisky Association, in a new economic impact report.
EverSweet, a stevia sweetener made via fermentation rather than stevia leaf extraction, is one step closer to market entry in Europe having received positive safety opinions in the EU and UK.
The UK high court has dismissed a trademark infringement claim by Thatchers Cider against supermarket Aldi. Intellectual property lawyer Daniel Fletcher of Forbes Solicitors looks at what beverage brands can learn from the case.