News & Analysis for the Beverage Industry
Should beer brands use cartoon characters? Will bright colors appeal to children? What about celebrity tie-ups or sweet-flavored spirits? 2023 saw a rise in the number of alcohol brands that found themselves in hot water with advertising authorities over...
Having enjoyed decades of success, Australia’s wine export industry now faces the same challenges as the wine industry globally: declining wine consumption, supply chain issues and inflation. Do wine exporters have to accept the new realities – or are...
Falling into loyalists and reluctants, Generation Z consumers value reliability and brand experience, remaining avid trendwatchers, looking for products on social channels that appeal to their price and quality expectations.
The South Korean government is looking to mandate label-free packaging for drinking water bottles, replacing this with a digital QR code system over the next two years.