News & Analysis for the Beverage Industry
UNESDA Soft Drinks Europe, the Brussels-based trade association representing the non-alcoholic beverage sector, has published its manifesto with key ambitions and policy priorities for the 2024-2029 EU political term.
We take a look at some of the new beverages launching around the globe.
Pepsi, Ocean Spray and Nescafé have all debuted new looks so far in 2024. Marketing teams tell us how they know when it's the right time for a refresh.
Dubai-based Wise Monkey Rum is actively expanding into new markets across the globe through both retail and on-trade channels, as it seeks to fill the gap in the mid-range rum category.
Japanese beer giant Asahi believes that beverage packaging needs to move beyond being eye-catching and incorporate elements of ‘relatability’ and digitalisation truly make a mark with Asian consumers.