News & Analysis for the Beverage Industry
Coca-Cola is removing labels from Sprite bottles in a UK trial in a bid to improve sustainability: presenting a bare bottle on shelves. Will other brands follow suit – or will branding and marketing teams decide the move is simply too risky?
Consumers are demanding additional functional ingredients in beverages as they look for products to support their mental and physical energy while attaining hydration goals.
Juice and smoothie giant Innocent Drinks has announced the third year of its Farmers Innovation Fund: this year offering £1m ($1.3m USD) to support regenerative fruit and vegetable farming across its supply chain. But the vision goes beyond 2024: it's...
Sam Paget Steavenson created aperitif-inspired botanical drink Botivo with high-end occasions in mind (his background in events saw him create drinks for The Royal Wedding in 2018). Who better to ask what the secret to the ultimate non-alcoholic cocktail is?
Functional beverages have been out in force at this year’s Expo West: as has a host of fancy and exotic flavors ranging from Tahitian lime to raspberry lychee and lemondrop hops. With the show serving as a key launchpad for the latest innovations in...