Archives for April 2, 2024

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‘Do the best things begin with curiosity? Probably…’ Carlsberg launches new global brand campaign

02-Apr-2024

By Rachel Arthur

The campaign marks the first time Carlsberg will run a global campaign across all of its 120 markets: rolling out in Europe, the UK, Asia and South America throughout 2024 and into 2025.

Nestlé study explores NAD+ boosting ability of trigonelline

02-Apr-2024

By Stephen Daniells

Dietary supplementation with trigonelline, a compound found in fenugreek seeds and coffee beans, may boost NAD+ levels, enhance muscle strength and prevent fatigue during aging, says a new study from Nestlé Research.

What's hitting the shelves? New beverage launches - from tequila soda to raspberry gin

02-Apr-2024

By Rachel Arthur

From Truly Tequila Soda to raspberry gin, we take a look at some of the latest innovations making waves in beverage NPD.