News & Analysis for the Beverage Industry
The US craft beer industry once enjoyed meteoric growth rates: but the picture has been less rosy over the last few years. The latest figures from the Brewers Association reveal how the category is faring today.
Beverage brand MyMuse worked closely with social media personality and singer Dixie D'Amelio to develop a new caffeine-free, passionfruit-flavored functional soda and enhance the company's symbiotic influencer marketing strategy as “a brand to inspire...
News
Drinks giant Molson Coors Beverage Company has announced plans to invest more than £100m in its UK business over the next five years.