How brands communicate gut health benefits, creatively
In Europe, food and drink makers tapping into the gut health trend find themselves hamstrung by health claims regulations. How can they communicate benefits, without breaking the law?
In Europe, food and drink makers tapping into the gut health trend find themselves hamstrung by health claims regulations. How can they communicate benefits, without breaking the law?
China herbal tea brand Wanglaoji says Indonesia is one of its fastest growing markets in South East Asia (SEA) and could potentially become its biggest market in the region in the next couple of years.