Consumers are ‘overwhelmed’ by ‘confusing’ gut health marketing, Danone finds
The maker of Activia tells us what matters most when it comes to effectively communicating information about gut well-being to consumers.
Archives for May 29, 2024
Pernod Ricard turns to reusable spirits containers in circular packaging partnership
Pernod Ricard and ecoSPIRITS have announced a five year global licensing agreement: which will see Pernod Ricard distribute its top spirits brands in large, reusable containers to hospitality venues.
What is fonio? The grain set to become the superstar of sustainable brewing
A global collaboration of brewers – including Brooklyn Brewery, Carlsberg and Guinness – is showcasing the ancient West African grain fonio. What’s so special about the grain – and how can it transform brewing for the better?
Classy coffee: Nestle India taps growing local in-home coffee consumption trend to make premium Nespresso launch
Nestle India is banking on the rapid rise of in-home coffee consumption in the country to launch premium coffee brand Nespresso, aiming to reach supermarket shelves in the South Asian market by the end of this year.