Nasty Beast Hard Tea: Monster’s latest launch in the alcohol category
2024 has seen Monster launch another alcoholic beverage. How is its foray into alcohol going?
Archives for July 24, 2024
How to build a beverage brand: Liquid I.V.'s strategy to become a billion dollar brand
Liquid I.V.'s mission is all about enhanced hydration: and it's quadrupled in size since 2020 to become the #1 powdered hydration brand in the US. Mike Keech, CEO, tells us how it's got there - and how billion dollar brand status is in sight.
Coca-Cola leverages AI, technology to drive sales, volume in difficult economic climate
The Coca-Cola Co. is “leveraging digital and tech-enabled innovations” in marketing and price-pack architecture to drive incremental sales and volumes of new products in the critical second year after launch – helping the CPG giant beat expectations in...
Tequila cocktail trends
It’s not just about margaritas. National Tequila Day (July 24) puts the spotlight on the huge variety of cocktails now embracing the trending spirit.
Instant gratification: Lúave’s Vietnamese boba milk tea to launch in Singapore with healthier ready-to-drink options
Vietnamese brand Lúave is aiming to launch its instant boba milk tea across Asia, starting with low fat, low sugar options in Singapore.