Archives for September 5, 2024

Startup Spotlight

Functional beverage startup Yesly’s viral social media posts underscore big ad budgets are not necessary for big impact

Big advertising budgets are not a requirement for big sales or an indicator of how successful a marketing campaign will be as illustrated by a viral video on social media by functional beverage newcomer Yesly, which generated more than 16 million views...

How to spot fake alcohol

Fake alcohol refers to drinks produced illegally and made to look like well-known brands – but these products can be lethal. How can people identify what's genuine and what's counterfeit?

Five key opportunities to reduce greenhouse gas emissions in the wine industry

New Zealand Winegrowers has set out the crucial milestones and key emission-reduction opportunities for vineyards and wineries in order for the industry to reach net zero by 2050. Where will efforts have the biggest impact?