Top trends in beverage alcohol
What are the top trends driving the global beverage alcohol market forward - and how can we expect the industry to evolve?
Archives for September 10, 2024
How to build a beverage brand: Gut health superstar OLIPOP on creating the next wave of soda
When Ben Goodwin founded OLIPOP in 2018, his mission was to reshape the US’ soda addiction with a healthier alternative. This year, the brand is featured in Time100’s Most Influential Companies 2024. How has Goodwin built both a beverage brand – and a...
Broader horizons: China’s EastRoc on shift from energy drink specialisation to multi-beverage portfolio
China energy drink heavyweight EastRoc is moving to a multi-beverage portfolio, hoping to establish itself as a leader in the wider beverage industry and not just the energy category.