Archives for September 25, 2024

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The future of sports drinks in Europe: What do companies need to know?

The future of sports drinks in Europe: What do companies need to know?

By Rachel Arthur

Following the European elections in June, the next five years will bring changes for many industries – including sports drinks. As the European Specialist Sports Nutrition Alliance (ESSNA) gears up to publish its manifesto, ESSNA chair Luca Bucchini...