How to meet consumer needs for indulgence
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When buying beverages, consumers keep looking for pleasures. How can indulgent flavors be introduced to beverages for maximum appeal?
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BE WTR pushes global expansion, launches flavour-enhancing ‘activated water’
Premium water brand BE WTR aims to “revolutionise hydration” with its filtration and flavour-enhancing technologies, as it actively sets up bottling plants across the globe on the back of new funding.